Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in protocol data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.
ContactThe processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.
Responsible
Please contact us if you wish. The person responsible for data processing is: Torsten Borstel, Buchenweg 12, 29690 Essel Germany, 05071 - 7821890, info@bluaqua.com
Customer’s initiative contact via email
If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves to process and answer your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves the purpose of establishing contact.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and answer your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data from users who have contacted us via WhatsApp is stored. Personal data will therefore not be passed on to WhatsApp without you having already consented to this.
Your data is transmitted by WhatsApp to Meta Platforms Inc. servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. If the contact serves to carry out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in providing a quick and easy way to contact us and in answering your query. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found at https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy .
Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.
Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transmission is limited to a minimum.
Reviews Advertising
Shopauskunft customer review
We use the evaluation tool “shopauskunft.de” from Händlerbund Management AG (Kohlgartenstraße 11 - 13, 04315 Leipzig; “Shopauskunft”) for our website.
After you have placed your order, we would like to ask you to rate and comment on your purchase from us. For this purpose, we will contact you by email, using the technical system "Legally Secure Rating Request (RBA)". We will process the data relating to your order (order number/invoice number, purchase value and shipping costs) as well as your email address. If necessary, we will also use this data for the purpose of verifying your rating.
We use the evaluation tool “shopauskunft.de” from Händlerbund Management AG (Kohlgartenstraße 11 - 13, 04315 Leipzig; “Shopauskunft”) for our website.
After you have placed your order, we would like to ask you to rate and comment on your purchase from us. For this purpose, we will contact you by email, using the technical system "Legally Secure Rating Request (RBA)". We will process the data relating to your order (order number/invoice number, purchase value and shipping costs) as well as your email address. If necessary, we will also use this data for the purpose of verifying your rating.
The processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent, provided that you have expressly agreed to the transfer of your data and to receiving the request for evaluation.
You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data protection when using Shopauskunft can be found at:
https://www.shopauskunft.de/datenschutz .
Trustami customer review You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data protection when using Shopauskunft can be found at:
https://www.shopauskunft.de/datenschutz .
The Trustami trust seal is integrated into this website to display the collected reviews and social media feedback. This serves to implement our legitimate interests in the optimal marketing of our offer on our own website in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR. When the Trustami trust seal is called up, the web server automatically saves data (access data) in the form of a server log file that contains the name of the website accessed, the file, the date and time of access, your IP address in abbreviated form, the amount of data transferred, the message about a successful access, the browser type, the user's operating system, the referrer URL (of the previously visited page) and the requesting provider. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the page. The Trustami trust seal and the services advertised with it are an offer from Trustami GmbH, Schröderstraße 5, 10115 Berlin. The processing of data collected by Trustami is subject to Trustami’s privacy policy at www.trustami.com/datenschutz .
Use of the email address for sending newsletters
We use your email address, regardless of the contract processing, exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.
Use of the email address for sending direct advertising
We use your email address, which we received as part of the sale of a product or service, to electronically send advertising for our own products or services that are similar to those you have already purchased from us, provided that you have not objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the imprint. You can also use the link provided for this purpose in the advertising email. There are no costs for this other than the transmission costs according to the basic rates.
Use of CleverReach
We use the service of CleverReach GmbH & Co. KG (Schafjückenweg 2, 26180 Rastede; “CleverReach”) to send the newsletter as part of order processing.
We pass on the information you provide when registering for the newsletter (email address, first and last name if applicable) to CleverReach. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. Conversion tracking enables us to analyze whether, for example, a purchase was made after clicking on a link in the newsletter or whether you registered on our website. In this context, we collect your personal data such as IP address, browser type and device, and the time. Usage profiles can be created from this data under a pseudonym. The data collected is not used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a targeted, promotionally effective and user-friendly newsletter system. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
Further information and Cleverreach’s privacy policy can be found at: https://www.cleverreach.com/de-de/datenschutz/ and https://www.cleverreach.com/de-de/newsletter-tool/newsletter-reporting/ .
Shipping service provider merchandise management
Passing on the email address to shipping companies to inform them about the shipping status
We will pass on your email address to the transport company as part of the contract processing, provided that you have expressly agreed to this during the ordering process. The purpose of the transfer is to inform you about the shipping status by email. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Use of an external inventory management system
We use a merchandise management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
weclapp GmbH, Frauenbergstrasse 31 – 33, 35039 Marburg
transmitted.
Payment service provider credit report
Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. In order to integrate this payment service, PayPal must collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in offering a customer-oriented range of different payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Paragraph 1 Letter b of GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .
Using PayPal Check-Out
We use the PayPal Check-Out payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, the data required for payment processing will be transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
Credit card via PayPal, direct debit via PayPal & “Pay later” via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal or “Pay later” via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. To do this, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default if PayPal makes advance payments.
You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying PayPal for reasons arising from your particular situation. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.
Third party providers
When paying using a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. To carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Local third-party providers can be, for example:
- Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)
Purchase on account via PayPal
When paying using the purchase on account payment method, the data required for payment processing is first sent to PayPal. To carry out this payment method, the data is then sent by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Ratepay may carry out a credit check on the basis of mathematical-statistical procedures (probability or score values) using credit agencies in accordance with the process already described above. The data processing serves the purpose of credit checks for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default if Ratepay makes advance payments. Further information on data protection and which credit agencies use Ratpay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/ .
Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
If we make advance payments, e.g. when paying by invoice or direct debit, we reserve the right to obtain a credit report based on mathematical-statistical procedures using the Association of Associations Creditreform eV, Hammfelddamm 13, 41460 Neuss . To do so, we transmit the personal data required for a credit check to them and use the information received on the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when we make advance payments. You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying us for reasons arising from your particular situation. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.
Use of the payment service provider Mollie
We use the payment service provider Mollie BV (Keizersgracht 313, 1016 EE Amsterdam, Netherlands; "Mollie") to process payments on our website. The data processing serves the purpose of being able to offer you various payment methods through payment processing via the payment service provider Mollie. If you have opted for one of the payment options of the payment service provider Mollie, the data required for payment processing will be transmitted to Mollie. This includes your payment details (for example bank account number or credit card number), your IP address, your Internet browser and device type and, in some cases, your first and last name, your address details and information about the product or service you have purchased from us. This data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Further information on data processing when using the payment service provider Mollie can be found in the associated data protection declaration https://www.mollie.com/de/privacy
We use the payment service provider Mollie BV (Keizersgracht 313, 1016 EE Amsterdam, Netherlands; "Mollie") to process payments on our website. The data processing serves the purpose of being able to offer you various payment methods through payment processing via the payment service provider Mollie. If you have opted for one of the payment options of the payment service provider Mollie, the data required for payment processing will be transmitted to Mollie. This includes your payment details (for example bank account number or credit card number), your IP address, your Internet browser and device type and, in some cases, your first and last name, your address details and information about the product or service you have purchased from us. This data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Further information on data processing when using the payment service provider Mollie can be found in the associated data protection declaration https://www.mollie.com/de/privacy
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is visited again.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all of the functions of this website to their full extent.
The links below will tell you how to manage (including deactivate) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=en
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our service more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after you change pages.
The use of cookies or similar technologies is based on Section 25 Paragraph 2 TTDSG. The processing of your personal data is based on Art. 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.
Use of CookieFirst We use the consent management tool CookieFirst from Digital Data Solutions BV (Plantage Middenlaan 42a, 1018 DH, Amsterdam; “CookieFirst”) on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right to withdraw consents already given. The data processing serves the purpose of obtaining and documenting the necessary consents to data processing and thus complying with legal obligations.
Cookies can be used for this purpose. The following information, among others, can be collected and sent to CookieFirst: clearly identifiable ID, date and time of consent, opt-in and opt-out data. This data will not be passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR.
Further information on data protection at CookieFirst can be found at: https://cookiefirst.com/legal/privacy-policy/
Advertising tracking
Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide the website operator with other services relating to website activity and internet usage.
The following information may be collected: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, pages visited, referrer URL (website you used to access our website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
Google uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. Both Google and US government authorities have access to your data. Google may link your data with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in an anonymized form. The IP address is shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in designing the website in a needs-based and targeted manner. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
You can prevent Google from collecting the data generated by Google Analytics and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt out on all systems and devices used for this to have a comprehensive effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set:Deactivate Google Analytics .
Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .
Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across Ads customers' websites.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the servers of Google LLC in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across Ads customers' websites.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the servers of Google LLC in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
You can deactivate personalized advertising in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the additional information on opting out provided there. You will then not be included in the conversion tracking statistics.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/
You can deactivate personalized advertising in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the additional information on opting out provided there. You will then not be included in the conversion tracking statistics.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/
Use of the remarketing or “similar audiences” function of Google Inc.
We use the remarketing or “similar audiences” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to Google LLC servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
You can permanently deactivate the use of cookies by Google by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information provided there.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
Plug-ins and OthersWe use the remarketing or “similar audiences” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to Google LLC servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
You can permanently deactivate the use of cookies by Google by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information provided there.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
Using Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does enable the triggering of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here .
Use of Google Maps We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does enable the triggering of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here .
We use the function for embedding Google Maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The function enables the visual representation of geographical information and interactive maps. When the pages in which Google Maps are integrated are accessed, Google also collects, processes and uses data from visitors to the website.
Your data may also be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in designing the website in a needs-based and targeted manner. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
For more information about how Google collects and uses data, please see Google's privacy policy at https://www.google.com/privacypolicy.html . There, in the privacy center, you also have the option of changing your settings so that you can manage and protect the data processed by Google.
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in designing the website in a needs-based and targeted manner. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy .
Rights of data subjects and storage period
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular those under tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR and to processing for direct marketing purposes.
Right to complain to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If the personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.
last update: 13.07.2023
