Privacy Policy
Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This only applies unless otherwise stated during the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our offering.
Your data may be transferred to third countries outside the EU, particularly to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.
contact
Person responsible
Please contact us if you wish. The person responsible for data processing is: Torsten Borstel, Buchenweg 12, 29690 Essel, Germany, +4950715329670, info@bluaqua.com
Customer's proactive contact via email
If you initiate business contact with us via email, we will only collect your personal data (name, email address, message text) to the extent you provide it. This data processing serves to process and respond to your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing will be based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you provide it. Data processing serves the purpose of establishing contact.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing will be based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
WhatsApp Business
If you contact us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and respond to your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, whose address book only stores data from users who have contacted us via WhatsApp. Personal data will therefore not be passed on to WhatsApp without your prior consent.
Your data will be transmitted by WhatsApp to Meta Platforms Inc. servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. If the contact serves to carry out pre-contractual measures (e.g., advice in the event of a purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in providing quick and easy contact and answering your inquiry. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
We will only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found athttps://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy .
Customer account orders
Customer account
When you open a customer account, we collect your personal data to the extent specified therein. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.
Your data may be transferred to third countries outside the EU, particularly to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.
Reviews Advertising
We use the rating tool “shopauskunft.de” of Händlerbund Management AG (Kohlgartenstraße 11 - 13, 04315 Leipzig; “Shopauskunft”) for our website.
After placing your order, we would like to ask you to rate and comment on your purchase. For this purpose, we will contact you via email using the "Legally Secure Review Request (RBA)" technical system. We will process the data related to your order (order number/invoice number, purchase value, and shipping costs) as well as your email address. If necessary, we may also use this data to verify your review.
You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on data protection when using Shopauskunft can be found at:
https://www.shopauskunft.de/datenschutz .
Trustami customer review
The Trustami trust seal is integrated into this website to display the collected reviews and social media feedback. This serves to implement our legitimate interests in the optimal marketing of our offer on our own website in accordance with Art. 6 (1) (f) GDPR. When you call up the Trustami trust seal, the web server automatically saves data (access data) in the form of a server log file, which contains the name of the website accessed, the file, the date and time of access, your IP address in abbreviated form, the amount of data transferred, the message about a successful access, the browser type, the user's operating system, the referrer URL (of the previously visited page) and the requesting provider. This access data is not evaluated and is automatically overwritten at the latest seven days after your visit to the site. The Trustami trust seal and the services advertised with it are an offer from Trustami GmbH, Schröderstraße 5, 10115 Berlin. The processing of data collected by Trustami is subject to Trustami’s privacy policy at www.trustami.com/datenschutz .
After you have placed your order, we would like to ask you to rate your purchase with us.
For this purpose, we use your personal data (name, email address, order information) independently of the contract processing to send you a review reminder by email after you have placed an order, provided you have expressly consented to this.
Processing is based on Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Use of the email address for sending newsletters
We use your email address to send you information and offers via newsletter, provided you have expressly consented to this. Data processing serves exclusively for the purpose of advertising. For this purpose, we process your email address and, if applicable, other data that you have voluntarily provided when registering for our newsletter.
The processing is based on Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite being removed from the mailing list, we may continue to store your email address in a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Art. 6 (1) (f) GDPR and is in our and your legitimate interest to prevent your email address from being used again to send you our newsletter. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
Use of the email address for sending direct mail
We use your email address, which we received as part of the sale of a product or service, to electronically send advertising for our own products or services that are similar to those you have already purchased from us, unless you have objected to this use. Providing the email address is necessary to conclude the contract. Failure to provide it will result in no contract being concluded. Processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided for this purpose in the advertising email. There are no costs for this other than the transmission costs according to the basic rates.
Shipping service provider merchandise management
Passing on the email address to shipping companies to inform them about the shipping status
We will pass on your email address to the shipping company as part of the contract processing, provided you have expressly consented to this during the ordering process. The purpose of this transfer is to inform you about the shipping status by email. Processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us or the shipping company, without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Use of an external inventory management system
We use a merchandise management system to process your order. For this purpose, your personal data collected during the order process will be transferred to
weclapp GmbH, Frauenbergstraße 31 – 33, 35039 Marburg
transmitted.
The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is based on Art. 6 (1) (b) GDPR.
Payment service provider credit report
Using PayPal Express
We use the PayPal Express payment service provided by PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of this data processing is to offer you payment via the PayPal Express payment service. To integrate this payment service, PayPal must collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, and device location) when you visit the website. Cookies may also be used for this purpose. Cookies enable the recognition of your browser.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .
Using PayPal Check-Out
We use the PayPal Check-Out payment service provided by PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of offering you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR.
Cookies may be stored that enable your browser to be recognized. The resulting data processing is based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
Credit card via PayPal, direct debit via PayPal & “Pay later” via PayPal
For certain payment methods such as credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default if PayPal makes an advance payment.
You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying PayPal, for reasons related to your particular situation. Providing this data is necessary for concluding the contract using your preferred payment method. Failure to provide this data will result in the contract not being concluded using your chosen payment method.
Third-party providers
When paying using a third-party payment method, the data required for payment processing will be transmitted to PayPal. This processing is based on Art. 6 (1) (b) GDPR. To process this payment method, PayPal may then forward the data to the respective provider. This processing is based on Art. 6 (1) (b) GDPR. Local third-party providers can include, for example:
- Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
Purchase on account via PayPal
When paying via invoice, the data required for payment processing is first transmitted to PayPal. To process this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. Ratepay may conduct a credit check based on mathematical-statistical procedures (probability or score values) using credit agencies according to the process already described above. The data is processed for the purpose of credit checks for contract initiation. The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protecting against payment default when Ratepay makes advance payments. Further information on data protection and which credit agencies use Ratpay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/ .
Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
Data collection and processing during credit checks
If we make advance payments, e.g., when paying by invoice or direct debit, we reserve the right to obtain a credit report based on mathematical-statistical procedures using the Association of Creditreform eV, Hammfelddamm 13, 41460 Neuss . For this purpose, we transmit the personal data required for a credit check to this organization and use the information obtained regarding the statistical probability of a payment default to make a balanced decision regarding the establishment, implementation, or termination of the contractual relationship. The credit report may contain probability values (score values) calculated based on scientifically recognized mathematical-statistical procedures, which include, among other things, address data. Your legitimate interests will be taken into account in accordance with legal provisions. The data processing serves the purpose of a credit check for the initiation of a contract. Processing is based on Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protecting against payment default when we make advance payments. You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying us, for reasons arising from your particular situation. Providing the data is necessary to conclude the contract using the payment method you have requested. Failure to provide this data means that the contract cannot be concluded using the payment method you have selected.
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is visited again.
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Analysis advertising tracking
Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. Google will use the information obtained on behalf of the website operator to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website activity and internet usage.
The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser and device you use, pages visited, referrer URL (website from which you accessed our website), location data, purchasing activities. Google may link your data with other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google has about you.
The IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.
Google uses technologies such as cookies, web storage in the browser, and tracking pixels that enable an analysis of your use of the website. The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR.
Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You may revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus committed to adhering to European data protection principles. Both Google and US government authorities have access to your data.
Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .
We use the online advertising program "Google Ads" on our website, including conversion tracking (visit action analysis). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad served by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited lifespan, contain no personal data, and are therefore not used to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across Ads customers' websites.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. We use the advanced consent mode. Even if consent is not given, user data is transmitted to Google in the form of "pings." These pings can contain, among other things, the following information: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the pages visited, user agent, referrer URL (website from which our website was accessed), or information about the triggering of website events such as a conversion. Google uses this information to model user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
Your data may be transferred to Google LLC's servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus committed to complying with European data protection principles.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application is used to analyze visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based ads. These cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will see ads that are highly likely to reflect previously viewed product and information areas.
Your data may be transferred to Google LLC servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
Plug-ins and other
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags, which are used, in particular, to implement tracking and analysis tools. Data processing serves the purpose of tailoring and optimizing our website to meet your needs.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does allow the activation of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here .
Use of Google Maps
We use the function for embedding Google Maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google") on our website.
This feature enables the visual display of geographical information and interactive maps. Google also collects, processes, and uses data from visitors to the website when they access pages that incorporate Google Maps.
Your data may also be transferred to the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about how Google collects and uses data, please see Google's privacy policy at https://www.google.com/privacypolicy.html . There, you can also change your settings in the Privacy Center so that you can manage and protect the data processed by Google.
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature displays videos stored on YouTube in an iFrame on the website. The "Enhanced Data Protection Mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy .
Rights of data subjects and storage period
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular those under tax and commercial law, and then deleted after the expiry of the period unless you have consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you are entitled to the following rights under Articles 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) (f) GDPR and to processing for the purposes of direct marketing.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:
State Commissioner for Data Protection of Lower Saxony
Prinzenstraße 5
30159 Hanover
Phone: +49 511 1204500
Fax: +49 511 1204599
Email: poststelle@lfd.niedersachsen.de
Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After your objection, we will stop processing the data concerned for direct marketing purposes.
last updated: 22.10.2024
